I build the strategy behind the marketing, not just the posts.
I help businesses turn audience research, paid media and content into measurable outcomes, including reach, conversations and leads, across healthcare, nonprofit, events and agency work.
The evidence, not the pitch.
Numbers from real campaigns I planned and ran, each tied to a specific client and period, not blended into one headline figure.
Case studies
Each project follows the same arc: the challenge, the strategy, execution, results, and what I learned.
Sophie Dental Clinic
Ran social, Meta and TikTok advertising, influencer outreach and reporting to move patients from awareness to booked conversations. Split across an awareness campaign, a mid funnel push, then two parallel offer campaigns, S&P + Teeth Whitening and Ivy Aligners, that produced different outcomes from similar spend.
Taora Events
Managed social strategy, content planning and short form video across Instagram, Facebook and TikTok. One piece of content broke well past the account's usual reach, proving that the right creative can travel beyond an existing audience, even without a paid budget behind it.
Avalon Foundation
Manage Instagram and content strategy for a foundation working across social impact, education, healthcare and child welfare, building storytelling systems and partnership outreach where the goal is trust and clarity, not vanity metrics.
E-sales Studios
Worked across Meta and Google Ads, social management, SEO and backlink activity for multiple client accounts in an agency setting. Client work is confidential, so results are described here rather than shown as screenshots.
MSME Africa
Handled Instagram, Facebook, LinkedIn and X content and design as a Social Media and Digital Communications Intern, including carousel and short form video production. One Reel from this period reached 1,235 accounts, 80.6% from non followers.
How I can help
Digital Marketing Strategy
Practical strategy built around business goals, audience and the channels that actually fit.
Social Media Strategy and Management
Content planning, platform strategy, community management and performance monitoring.
Meta Advertising
Campaign planning, targeting, setup, optimisation and reporting.
Google Ads
Paid search advertising and ongoing campaign management.
Content Strategy
Content systems and calendars built around audience needs and objectives.
Influencer Marketing
Creator research, outreach, collaboration coordination and tracking.
SEO
Fundamentals, keyword research, on page optimisation and backlink activity.
Analytics and Reporting
Turning campaign data into performance reports people can actually act on.
Career timeline
Sophie Dental Clinic
Avalon Foundation
E-sales Studios
Taora Events
MSME Africa
Strategy before posting.
I'm a Digital Marketing and Social Media Strategist based in Ibadan, Nigeria, with over three years working across digital marketing, social media management, content strategy, paid advertising and digital communications, spanning healthcare, nonprofit, events and agency environments.
Effective marketing starts with understanding who you're trying to reach, what problem you're solving, what the audience cares about, what action you want them to take, and how you'll measure it. I don't just post content or run ads. I think through the strategy, execute it, measure what happens, and use the data to make better decisions.
Have a project that needs strategy, not just posts?
I'm open to new roles and freelance client work.